Crema is a multifaceted project that explores food styling, the universe of coffee, and art. It serves as a platform
to share experiences and co-create, collaborating with brands that need food styling or coffee services for events.
I developed a logo system, badges, and custom lettering, allowing the brand to communicate its different facets
—food styling, art, and collaborations—while keeping coffee as the unifying thread across all fields.
I chose a color palette rooted in deep reds and burgundy—tones reminiscent of coffee hues—while also adding
a touch of sensuality and boldness. Crema is feminine, meticulous, and sharp.
The visual identity is designed to be flexible, with patterns and adaptable elements that help the community recognize
and engage with Crema’s diverse experiences, ensuring a cohesive yet dynamic aesthetic.
