The visual identity created for photographer Carolina Ferronato was designed based on the concept of light,
explored in a corporate and sophisticated manner. The briefing emphasized the need to create graphic elements
that could serve as recognizable seals for the photographer, avoiding constant reliance on the logo.
Thus, the lightning bolt symbol was developed as a flexible and striking element within the identity.
The predominant colors – greens and grays – were chosen based on the client’s requests,
ensuring alignment with her aesthetic vision. The result is a versatile identity that reflects professionalism
while allowing the photographer’s unique style to stand out across various applications.
