For this project, I led the art direction and visual development of an informative animation
about Google’s headquarters security guidelines. Together with another designer, we created
the illustrations from scratch, starting with hand-drawn sketches
and adapting the character style to the client’s needs.
The process included building the storyboard to ensure a smooth and engaging visual narrative. Google’s identity was reflected in every scene through vibrant colors, simple geometric shapes, and an accessible design.
The result is a clear, dynamic animation aligned with Google’s visual universe, transforming technical information into an engaging and memorable visual experience.
Client: Google LATAM
Production: Yeap Films
Production: Yeap Films
Art Direction & Storyboard Creation:
Camila Ayala
Animation:
Bernardo Benevides
Project Direction:
Pepe Medina
Illustration:
Juan Vicente Pérez y Camila Ayala
The animation was designed as a continuous transition inside Google’s headquarters, creating a seamless flow from
the building’s exterior to the movement of characters within the offices.
To achieve this, it was essential to maintain visual coherence between the architectural illustration of the facade
and the dynamic transitions of the characters. The animation flows naturally from scene to scene,
reinforcing the idea of movement and integration within the space.
This approach ensured a smooth and immersive experience, making the information more engaging
while staying true to Google’s visual identity.
